Discussion on the image and publicity methods of the tobacco industry after the signing of the Convention (I)
the Framework Convention on tobacco control consists of a preamble and 38 texts. The contents with substantial impact are mainly reflected in tobacco advertising, promotion and sponsorship, packaging and labeling of tobacco products, and compensation, financial resources, performance reports, etc. Among them, "tobacco advertising, promotion and sponsorship" and "packaging and labeling of tobacco products" will have a significant impact on the image and image publicity of China's tobacco industry
I. relevant contents of the Framework Convention on tobacco control that have an impact on the image publicity of tobacco enterprises
Article 13 "tobacco advertising, promotion and sponsorship" of the Convention requires that all parties shall, in accordance with their constitution or constitutional principles, widely prohibit all tobacco advertising, promotion and sponsorship within five years after the Convention enters into force for them, including the extensive prohibition of transnational advertising, promotion and sponsorship from their own territory. For parties that cannot adopt broad prohibitions because of their constitution or constitutional principles, all tobacco advertising, promotion and sponsorship, as well as those originating in their territory and having transnational influence, should be restricted
in terms of tobacco advertising management, China also has relevant provisions, and the restrictions on broad-based tobacco advertising in the Convention will have the most direct impact on tobacco enterprises. The narrow publicity channels of China's tobacco enterprises will be further weakened. In the future, how to promote new tobacco brands in an environment without advertising, promotion and sponsorship will also pose a severe challenge to the innovation ability of the tobacco industry
Article 11 "packaging and labeling of tobacco products" of the Convention emphasizes the need for large and eye-catching health warnings, requiring parties to make the area of health warnings not less than 30% of the main visible parts within 3 years after ratification of the Convention, and these health warnings should be in their main languages and can be used in rotation. The Convention does not emphasize the need to take the form of pictures or pictograms. The provisions also prohibit the use of misleading descriptive words in the packaging and labeling of cigarette products, such as "low tar", "light taste", "ultra light taste", or "soft"
this clause relates to the new design of tobacco company packaging. From the perspective of Canada, which first implemented the addition of health warnings on tobacco packaging, it has had a certain effect of restraining smokers' consumption desire. The requirement that cigarette packs must be printed with smoking warnings of no less than 1/3 area has curbed the desire of most consumers who buy beautifully packaged high-end cigarettes as gifts in our Congress
II. The ban on tobacco advertising that has been implemented abroad
before the emergence of the Framework Convention on tobacco control, many countries in the world had formulated various laws and regulations with different degrees of severity for tobacco advertising, promotion, sponsorship and tobacco packaging according to their national conditions. Except for a few countries that completely ban tobacco advertising, most countries restrict tobacco advertising through legislation
1 in view of various laws and regulations that smoke can also be used in the slotted screwdriver experiment, ratchet wrench experiment, T-shaped slide rod experiment, 60000 wrench experiment, open-end wrench experiment, universal joint change experiment, box wrench change experiment, double headed solid wrench change experiment, pipe wrench change experiment, T-shaped socket change experiment, draft advertisement
in 1998, 46 states in the United States reached an agreement, Ban tobacco advertisements and strictly regulate other large-scale tobacco advertisements. In 2000, American Philip Morris tobacco company stopped advertising in 40 magazines with a large number of young readers
the Brazilian house of Representatives passed a draft law banning broadcasting, television, newspapers, magazines and other media for key construction to broadcast and publish cigarette advertisements. The bill also prohibits tobacco from sponsoring cultural and sports activities. Brazil has implemented an almost comprehensive ban on cigarette advertising and also banned smoking in all public places
the UK has imposed strict restrictions on tobacco advertising, promotion and other activities, and prohibited tobacco advertising, publicity and other similar activities on television; It is prohibited for anyone to directly or indirectly carry out similar free distribution activities aimed at promoting tobacco in any form; It is forbidden to advertise in stores where tobacco is confused with other goods; After July 30, 2002, tobacco advertisements in the media, including magazines and newspapers, were completely prohibited; Since June, 2006, tobacco advertising, publicity and other activities that directly or indirectly encourage the expansion of tobacco consumption have been banned, but tobacco introductions to buyers are allowed in the tobacco trade
in 1990 and 1992, the European Commission and the European Parliament adopted a comprehensive ban on tobacco advertising, the scope of which is to promote the sale of tobacco products without the purpose or effect of all sponsorship advertising exchanges, including the use of symbols without product names. France, Italy and Belgium have decided to adopt this provision. In June, 2001, the European Commission launched another campaign to ban tobacco advertising. Its published proposal to ban tobacco advertising will include Internet advertising and some sponsorship
the Australian Senate passed a ban on tobacco advertising, requiring tobacco companies to ban advertising in international sports and cultural activities from October 2006. The public health ordinance of Hong Kong has come into force, and tobacco advertisements are no longer allowed in newspapers and magazines
2 requirements for the outer packaging of tobacco products and the setting of health warnings
the important thing for the U.S. government to control smoking is parliamentary legislation. In 1968, Congress legislated to require the warning "the director of Health concluded that smoking is harmful to your health" to be written on cigarette packs. Later, it was stipulated that health warning signs should be added to the outer package of cigars
Britain is the country where smoking was first popular, and it is also the first country where smoking has caused widespread death. About 1/3 of all middle-aged deaths in Britain are caused by smoking. Therefore, Britain is also the country that pays the most attention to smoking control. As early as 1965, Britain banned TV cigarette advertisements, with the warning of "smoking is harmful to health"
the Canadian government is one of the most active advocates and practitioners of smoking cessation. Since 1987, the federal government has implemented a tobacco control program, including banning cigarette advertising in all publicity. According to the law, one of the four health hazards of tobacco must be written in one fifth of the space on the cigarette box, namely "tobacco shortens life", "causes lung cancer", "causes heart disease" and "pregnant people will harm the fetus". It is required that the content of toxic substances released when cigarettes are burned must be marked on the cigarette box, and new warnings and pictures must be printed on 50% of the front of the cigarette box. Hong Kong stipulates that cigarette packages must indicate the amount of tar and nicotine, and health warnings must be printed on the top of cigarette packages with black words on a white background
in 2003, the European Union stipulated that warning slogans printed on cigarette packs accounted for 30% of the area on the front and 40% on the back of cigarette packs. The warning words on the front of the latest cigarette case include "smoking kills", "smoking seriously endangers you and the people around you", etc. The warning words printed on the back of the cigarette box are: smokers die early; Smoking blocks arteries, causing heart disease and stroke; Smoking causes fatal lung cancer; Smoking in pregnant women is harmful to the fetus; Protect children from second-hand smoke; Smoking is addictive, don't try; Smoking can cause slow and painful death. There are about 14 of these warning words, which he never thought would be replaced regularly on the cigarette box, and they are all framed with black thick lines to make the words more prominent. The cigarette box is also pasted with an organization to help quit smoking. According to the latest regulations, the words "alcohol" and "light, mild" on cigarette boxes are also prohibited
since January 2002, Brazil has followed Canada's example by printing pictures on tobacco to enhance the persuasion of health warnings, and also banning misleading descriptions such as "soft" and "light"
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