How to establish the production process of on-dema

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How to establish the production process of "printing on demand" (Part 1)

I. overview the concept of print on demand (POD) began in 1990. Xerox has developed docutech fast printing machine, which can receive electronic documents or scan documents directly. The system stores these documents and reprints them as needed. In 1993, the emergence of high-quality digital printing machines made it possible to print high-quality full-color personalized prints. Compared with the traditional publishing process, on-demand printing technology has the advantages of low risk and short cycle. It is very suitable for the printing of short and out of print books, personal publishing, and the publishing of various industry standards, technical standards, college textbooks, academic monographs, etc. Nowadays, many large publishing groups in the world, including Ingram, Simon and Schuster, Barnes and noble, have joined the ranks of promoting on-demand printing technology. Now there are more and more things suitable for pod, and the range of applications has become very wide. In fact, on-demand printing has become a method, and various applications are slowly being developed. When people first conceived pod, they thought more about the cost. Gradually, the charm of pod personalized service came out. On demand printing can consider the personalized requirements of readers, and can provide them with a variety of choices, including paper, format, etc. General consumers are willing to spend a certain amount of money on the diversified choice of reading materials. Therefore, on-demand printing has a mature service and application environment. In pod process, documents are stored digitally. Electronically stored documents can be updated or replaced as needed. The latest version to be printed is always available. In digital format, document content can be stored by chapter. Therefore, it can be recombined according to the needs of customers when printing, so as to produce unique documents. For example, the manufacturer of customized equipment can store the maintenance information of each product feature separately, and can print manuals for specific equipment by combining different chapters (product features). In addition, the document content is objectified and can be reused. Most importantly, personalized printing is a high value-added export application of 793000 tons. Printed matter with unique content has more economic value than printed matter with hundreds of copies. Readers respond better to information made for themselves. Personalized printing enables everyone to really get what they want. In addition, the printing of commercial advertising letters, mail order forms and bank credit cards can also benefit from personalized printing. Pod technology can be widely used in the field of personalized printing. Personalized application has also become the latest and most promising application of pod

II. Commercial operation steps of "printing on demand"

1. Use precision high-speed scanning equipment to digitize the original without damaging the original. 2. Pre press the scanned pictures, and then output the portable file format (portabl experimental conditions set the e document format, PDF through the operation panel or computer software)

3. Through data transmission channels such as interconnection, the qualified PDF files are transmitted to the prepress center of the digital printing company for storage and printing

4. Place an order after being approved by the customer

5. The digital printing company will start printing immediately after confirming the order

6. post press processing

7. check the quality of the printed matter, and send it to the customer by mail after it is qualified

III. several important contents of "printing on demand"

1. Digital content

the type and quantity of digital content and the development of printing on demand are mutually increasing and decreasing, because what consumers really need is the information content itself, and all technologies and equipment are means to serve the information content. Therefore, if there is a lack of a large number of digital resources for on-demand printing, consumers will lose interest in on-demand printing, which will affect technology research and development and market operation. Therefore, digitizing the paper information content, establishing a strong electronic document database, and providing sufficient digital content for printing on demand are the primary problems to be solved

2. An effective digital resource management system

personalized printing involves a large number of different data, so it is very necessary to establish an effective digital resource management system. The system includes the following three aspects

(1) collect and analyze customer data

ensure that the data is accurate and free of spelling errors; Determine how to organize data, graphics, and text to form a usable layout; Solve the problems of data loss caused by different database connections

(2) data format conversion data is transferred between different systems. It is best to convert it into standard language format to solve the problem of mutual compatibility of software and hardware from different suppliers

(3) form a complete workflow

when dealing with a large amount of data related to customers, effectively manage digital files and provide technical support to the internal printing production system of the enterprise

3. data security

the database printed on demand contains many important information of enterprises or individuals, which involves the security of data. At present, the solution is that the enterprise creates its own database, checks, proofs, and sends PDF files to printers. This method has protected the security of information to a certain extent, but since the merger of the two enterprises, a large chemical giant with a market value of about $130billion has been born. Therefore, establishing a restriction mechanism between printers and enterprises to ensure the security of data will also become a solution

4. Copyright protection

printing on demand also involves copyright protection. Because the digitization of manuscripts requires the consent of the author, the transmission of digital files to users through the network also requires permission

5. On demand post press processing

on demand printing emphasizes flexibility, personalization, short edition and efficient and fast delivery methods, which promote the rapid development of on-demand post press processing. The old folding machine, sewing machine and inserting machine can only complete simple operations. Therefore, efficient and automatic on-demand post press processing equipment has become a common expectation

6. hardware requirements

on demand printing requires a lot of paper performance. Good dimensional stability, low warpage and low wrinkling; Proper friction resistance and surface conductivity, sufficient stiffness; The research and development of paper, which is suitable for the characteristics of commodity form, can not be ignored. At the same time, advanced and effective digital printing equipment and related materials also affect quality, cost and profit

7. personnel training

the development of on-demand printing cannot be separated from education and training. The training objects include not only management personnel, sales personnel, operators, but also customers. We should not only improve the technology and management level, but also train customers and actively explore and develop the market

IV. establishment of "on demand printing" production process

the above discusses the process of on-demand printing and several key contents. After understanding on-demand printing, we can establish its process

1. Conduct market research

does the customer really need digital printing? How to realize on-demand printing in today's economic and social life? How much is the cost (equipment, paper, ink, etc.)? What is the price of digital printing products? Is on-demand printing really profitable

when Xerox launched the first dochtech 135 production publisher ten years ago, on-demand printing was just a concept. The market, which started from scratch in the past 10 years, has now reached an annual production revenue of 13.3 billion US dollars, and on-demand printing has promoted printing with an annual growth rate of 21% (1) project name: the development of the market of 310000 ton/year TDI technological transformation and expansion project of Bayer materials technology (China) Co., Ltd. In recent years, a new field of digital printing services has been formed, from the printing production of handicraft industry to the service industry based on electronic technology. Although it will take time to replace optical lenses and analog equipment, the general trend towards digitalization is obvious. Speed and business relationship are the necessary abilities to carry out every business activity. All digital printing equipment will be networked or capable of printing. The boundaries between companies, data centers and printing plants will become increasingly blurred. This is not only because the equipment itself basically does not have its own characteristics. In terms of network technology, bandwidth and Internet connection, each member does its own business. Strength and specialty - it is the intangible value that printers will provide to customers in the next 10 years - not print or some advanced technology. At that time, it will no longer make sense to divide the world by products and services, but should be comprehensive sales of products and services, It is not only a "product" service, but also a "service" product.

the three trends (also known as the general trend) that affect the way of business activities in the next 10 years are e-commerce, user relationship management (CRM) and omnisourcing solutions. These three trends are the main forces affecting the printing industry

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